In-Game
We'll show how blue-light sunscreen protects your skin by creating BlueScreen, a shield that protects your in-game skin from enemy fire.
In-game billboards drive players to the item shop, where you can use Vbucks to buy Sephora game accessories.
In-Store
To bring players out of the game and into our stores, we created bundles that make self-care simple. Not only are we introducing a new audience to our products, but we’re also giving gamers what they really want.
An exclusive skin.
OOH
We’ll bring the collab of life by speaking about self care in a way they understand: Fortnite.
Sephora and Fortnite collide on Twitch. We’re calling on influencers and streamers to trade places.
While Fortnite gamers gab about our products, beauty gurus test our in-game content.
